Big Chef Takes on Little Chef

Little Chef Restaurants are an iconic part of the British culinary landscape. First opened in 1958, Little Chef Restaurants were originally known for serving British-styled and family-styled diner fast food at inexpensive prices. Currently with 180 outlets located primarily along motorways across Britain, Little Chef has hit difficult times of late where the customer line-ups of years past are no longer the norm. Feeling the need to reinvent Little Chef, head office management decide to bring in an unlikely fix: Michelin three-star award winning chef Heston Blumenthal, who is known more for gastronomic masterpieces with attention to detail that appeal to all the senses, as opposed to Little Chef fast food. Will Heston's sensibilities be able to transform Little Chef to recapture the widespread commercial success it once had while still keeping its primary essence of a brand?