Herbie is an anthropomorphic 1963 Volkswagen Beetle, a character that is featured in several Disney motion pictures starting with the 1968 feature film The Love Bug. He has a mind of his own and is capable of driving himself, and is a serious contender in auto racing competitions. Throughout most of the franchise, Herbie is distinguished by red, white and blue racing stripes from front to back bumper, a racing-style number "53" on the front trunk lid, doors, and engine lid, and a yellow-on-black '63 California license plate that says, "OFP 857". One exception to this is his introduction in The Love Bug, where he initially appears as a nondescript white vehicle with a gray colored fabric sunroof (a.k.a. "ragtop"), the style of sunroof offered on VW Beetles made through 1963.
Down-on-his-luck race car driver Jim Douglas teams up with a little VW Bug that has a mind of it's own, not realizing Herbie's worth until a sneaky rival plots to steal him.
Herbie, the Volkswagen Beetle with a mind of its own, is racing in the Monte Carlo Rally. Unbeknownst to Herbie's driver, thieves have hidden a cache of stolen diamonds in Herbie's gas tank, and are now trying to get them back.
Herbie, the magical Volkswagen Beetle, is passed on to a new owner. Together, they must battle a dastardly racer and his devil-car "Horace", an evil Herbie.
Maggie Peyton, the new owner of Herbie, Number 53, the free-wheelin' Volkswagen bug with a mind of its own, puts the car through its paces on the road to becoming a NASCAR competitor.