No Pressure is a black comedy, consisting of skits in which different groups of people are asked if they are interested in participating in a campaign to reduce carbon emissions. Those who show no interest are detonated with explosives. The creators used shocking black humor to draw attention to the campaign called "10:10". The film ends with the inscription: Cut your emissions by 10% without coercion.
No Pressure
A variety of men, women, and children in everyday situations are graphically blown to pieces for failing to be sufficiently enthusiastic about the 10:10 campaign to reduce carbon dioxide emissions.