Fifteen-year-old Brandon longs for a pair of the freshest sneakers that money can buy, assuming that merely having them on his feet will help him escape the reality of being poor, neglected by the opposite sex and picked on by everyone - even his best friends. Working hard to get them, he soon finds that the titular shoes have instead made him a target after they are promptly snatched by Flaco, a local hood. Brandon goes on a mission to retrieve his stolen sneakers.