Traces the long and ferocious rivalry between Coke and Pepsi, with emphasis on the New Coke debacle of 1985. In 1985, in a stranger-than-fiction twist, Coca-Cola's executives took a step so daring that no one in either company could see it coming.
Cola Wars
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
